Nashville, TN
Fifth + Broadway
Scope
Marketing strategy pivoted with market conditions over 8 years, including (COVID19).
Strategic tie-ins with adjacent community partners to form a true district with Ryman Auditorium, Bridgestone Arena, and more.
Office Silver LEED® certification
The Project
• 2.4M SF Mixed-Use Development
• 367K+ SF Office
• 381 Residential Units
• 199K SF Dining/Retail
• 161K SF Rooftop Event Space
• 56K SF Museum
Urban Land Institute’s Best Large Format Project- Private Sector Nashville TN Chapter
Instagram followers organically grown
42K+
Price tag when sold just two years after opening to Northwood
$787M
In sponsorship revenue attached to Marketing service at sale
$700K
Attendees attributed to Marketing events calendar in 2022 alone
20K+
Working on the asset from RFP to Grand Opening
8 Years
Retail leased one year after opening; 80% local vendors
100%
