Atlanta, GA
The Shops at Buckhead
Scope
Formulated community engagement and partner programs with artists in residency/ public art installations with SCAD (Savannah College Art +Design)
Branding uplift in 2017, more well suited to approachability in the market Residential portion sold to Simpson Housing
LLP in August of 2016. The record-setting sale achieved the highest price per unit in Atlanta’s history
Retail/ office portion sold to Jamestown in 2021
The Project
• 8 ACRES
• 356K+ SF MIXED-USE DEVELOPMENT
• 370 RESIDENTIAL UNITS
• 367K SF RETAIL
• 125K SF CLASS A OFFICE
• 50+ LUXURY, BEST IN CLASS RETAIL TENANTS (HERMES, TOM FORD, CHRISTIAN LOUBOUTIN, MONCLER, ETC.)
INCREASED center traffic steadily by 63% over the course of 3 years
The southeast’s largest fashion show and shop around event; executed 3 years in a row and averaging 23K+ media impressions, annual attendance 600+; YOY traffic increase of 10% and $500K+ direct sales for retailers
South Style
In direct sales tied to curated Spend and Receive program released annually in partnership with the event calendar
$500k-
$700k
Impressions tied to Advertising and PR strategy during re-brand year, 2017
592M+
Performing outpost for multiple tenants portfolio wide
#1
Increases across the entire digital portfolio annually (social, website, eblast database, etc.) outpost for multiple tenants portfolio-wide
Double Digit
