Honolulu, HI
Lilīa Waikīkī
Scope
Customized airstream preleasing campaign and roadshow in collaboration with Brookfield Retail,
A versatile marketing strategy that pivoted through market turns (including COVID-19),
Brought an arts and culture movement to downtown Honolulu for the first time in the city’s history.
The Project
• 454 UNITS RESIDENTIAL UNITS
• 91 AFFORDABLE UNITS AT 80% AMI
• 45,000 SF NEIGHBORHOOD SERVING RETAIL
• FIRST RENTAL UNITS IN WAIKIKI IN 20 YEARS
Largest debut of any property in Brookfield’s Multifamily Portfolio
POW WOW Hawaii (global art program) was brought to Waikiki
First Time
Winner for CoStar’s Multifamily Development of the Year
Impact Award 2022
The project’s affordable housing fully leased within 2 months during COVID-19 (Nov 2020)
100% Leased
Under allotted marketing budget of $1.8M, upon opening
$300K
One year after opening, ahead of proforma expectations
77% Leased
Working on the asset. RFP through opening (2023)
7 Years
